NCADA’s Curiosity+Heroin campaign began in 2010 to help raise awareness of the heroin/opioid problem in the eastern region of Missouri.
The campaign was initially supported by a small grant from the Missouri Department of Mental Health. Over the years, additional support was obtained through a small group of committed funders, led by DMH, but at different times including the United Way, the Missouri Foundation for Health, one large, local corporation and a number of private donors.
The campaign utilizes ads and public speakers to spread the message that curiosity + heroin is a deadly combination.
If you are interested in bringing this information to your community, please visit our Request a Speaker page.